Delivering with care

Royal Mail and Parcelforce Worldwide reveal TV ads in anticipation of festive parcels boom

As we gear up for the Christmas rush, both Royal Mail and Parcelforce Worldwide have each revealed new TV adverts.

Press play to view our ‘Postage that fits around you’ advert, which highlights our Click & Drop service and reminds customers of the many ways they can send and return parcels this festive season.

The 30-second advert, which was developed by MBA, features a woman in winter clothing walking to post a parcel in one of our 1,400 parcel postboxes at dusk. Set to a backdrop of ‘Stop this flame’ by British artist Celeste, the sky is a majestic shade of red, as birds are seen neatly sat in a line on a cable. As a voiceover explains the various ways that customers can use our Click & Drop service, the birds launch into the sky, flexing into beautiful shapes. The camera then returns to the marketplace seller dropping off her parcels, as the voiceover details the thousands of drop-off point options available to customers.

As well as driving awareness of Click & Drop and our recently launched Parcel Collect service, the campaign aims to encourages customers to get ahead of the traditional Christmas rush – both by shopping online, and by sending parcels and letters to family and friends early.

Parcelforce Worldwide’s ‘Delivering with Care’ advert highlights Parcelforce Worldwide’s role in delivering packages from businesses of all sizes to customers across the UK and beyond.

The importance of last posting dates is also emphasised in the new advert, which demonstrates how Parcelforce Worldwide enables people and businesses to stay connected during the seasonal period.

Christmas is typically our busiest time of the year for parcel deliveries, but this Christmas is expected to outstrip prior years’ festive peaks as more people are likely to shop online and send gifts to one another.

20 Nov 2020