Mother’s Day
With Mother’s Day fast approaching, anyone thinking of sending their mum a text to mark the occasion may want to think again.
The advice comes as results from a new survey - from Royal Mail and Neuro-Insight - found that 81% of mums would prefer a card over a gift if they had to choose and nearly 70% of mums prefer a card with a personalised message from their children to a text message.
It seems that the personal touch, in the form of handwritten notes and heartfelt messages, still reigns supreme as the big day approaches.
The survey was conducted using nPLICIT™, an innovative technology that explores the subconscious connections formed with objects, people, and events.
It gauged the emotional associations and preferences of mums when it comes to Mother’s Day gifts, cards, and celebrations, and showed that the emotional connection to a Mother’s Day card or note is stronger than ever.
Handwritten cards were found to be more sentimental than text messages, and receiving a handwritten card was seen as more ‘heartwarming’ than receiving a text.
Jenny Hall, Chief Corporate Affairs Officer, IDS and Royal Mail, said: ‘The research findings show just how much of an emotional impact sending a Mother’s Day card makes. So, for the 85p price of a stamp, you can put a big smile on your mum’s face this Mother’s Day. Remember, it’s the thought, the handwritten note, and the simple yet powerful act of sharing your love that counts the most.’
