Taking the lead

Most dog attacks happen when a door is opened and the dog escapes. Injuries can range from scratches, bites and minor lacerations to serious injuries that have led to permanent disabilities. Victims can experience post-traumatic stress, fear and anxiety. In some cases, colleagues are unable to return to work.
Many attacks could be avoided if the owners took some simple steps. Here’s how we’re encouraging the public to take the lead and help protect our postal workers.
Webinar for dog owners
We’re working with Blue Cross charity to provide a free webinar for dog owners. Protecting your Postie will focus on the risks postal workers face and provide essential advice on how to prevent an attack. Anyone can register for the webinar at www.bluecross.org.uk/protecting-your-postie.
Royal Mail App
The Royal Mail App is going to be updated so when customers book a Redelivery or track an item they’ll get a message asking them to secure their dog before a postal worker arrives. This message will also include a link to more dog awareness information.
Customers who use our Special Delivery and Tracked 24 services now receive an instruction to secure their dog before a postal worker arrives. An average of 4.8 million emails are now sent to customers every week.
Alistair Cochrane, Chief Operating Officer, talks more about why Dog Awareness Week is so important to us at Royal Mail – watch here.