New Cruciform

Changing the Royal Mail brand logo, known as the Cruciform

Today, we’ve announced a change to the Royal Mail brand logos, known as the Cruciform, used across England, Wales and Northern Ireland, to feature the King’s crown.

The Cruciform has previously included the St Edward’s Crown, used by the late Queen Elizabeth II. The Cruciform will now feature the Tudor Crown, used by King Charles, and will be seen on assets as the business begins the transition to using the new logo.

The Royal Mail logos used in Scotland do not change as the crown remains the same.

In line with guidance from the Royal Household, the new cruciform will only be applied to new and replacement assets to avoid unnecessary expenditure or waste.

Royal Mail has also installed the first postbox to bear the cypher of HM King Charles III. The box is located on High Street, Great Cambourne.

Permission to use the Royal Cypher and the accompanying St Edward’s Crown is granted by the Lord Chamberlain’s office as a mark of special esteem to Royal Mail and its predecessors.

Brand Centre
Alongside the changes, a refreshed Royal Mail Brand Centre has been launched. Here, you will be able to access all Royal Mail logos and updated guidelines and templates. The site is being updated now and will be available later this morning.

You can use the Royal Mail people site here for easy access to download our logos and other materials. Look out for revised templates, including for use in the Microsoft Office suite, coming soon.

FAQs
For answers on a number of questions relating to the Cruciform, including its use on uniform, fleet, buildings signage and our postboxes, click here. If you have further questions not included, email rmcommunications@royalmail.com

12 Jul 2024