Brand Film Award
AS IF WE NEED AN EXCUSE TO WATCH THIS AGAIN!
We’re reaping the successes of our peak period – with customers continuing to return to us and now, a prestigious campaign award win.
In October last year, we launched the We are Christmas campaign to seize a golden opportunity to show everyone why we are still the carrier of choice.
With great thanks to the efforts of colleagues across the UK, we delivered the best Christmas peak performance in four years, with over 99% of First and Second Class items posted by the last recommended posting dates delivered in time for Christmas. In our fourth quarter, more than 93% of all First Class letters delivered within two days*.
And, above all, led by this feature film that kicked off the campaign, we installed a sense of pride into what we do for the country at Christmas. And it’s that which has been recognised by industry leaders.
Our We are Christmas film landed the top prize in the Internal category of the Brand Film Awards 2024. It led Jenny Hall, Director of Corporate Affairs, to pay tribute to the efforts of all our teams throughout peak.
She said: ‘It’s fantastic to be recognised with this prestigious award. The film truly demonstrates the importance of our people at the busiest time of the year and the joy we can bring to make Christmas for our customers in millions of homes across the UK.’
The Brand Film Awards recognise outstanding creativity, storytelling, and production in the world of branded content. It showcases the power of video storytelling and its ability to engage and inspire audiences. The awards honour the best of the best in brand filmmaking. Among the advertising agencies and production companies nominated were FIFA, GSK, Unicef, Yamaha and Gucci.
Daryl Spencer-Lovesey, from our film partner agency Linney, who helped produce the film, added: ‘Working with Royal Mail is a privilege and honour. I meet posties and operatives from every corner of the UK and I believe this allows me to observe the company from different perspectives.
‘Winning the Brand Film Award is fantastic and I firmly believe in celebrating the efforts of the company and its employees.’
Jenny, in red, is pictured alongside Daryl with, from left, Internal Communications Business Partner, Christina O'Donoghue and Head of Internal Communications, Vicky Hall Grant.
*Full year final quality of service performance will be issued in May following final data validation
