The Magic of Mail

Marketreach, is the part of Royal Mail that champions the value of mail marketing and communications to our commercial customers.

We deliver letters to 32million homes across the UK, connecting people and communities and cutting through the always-on media clutter, but advertising is an intensely competitive market, with ever-evolving digital solutions. The digital-first approach is a big threat to letters, and we need to make a compelling case for mail, so marketers understand its value and include it in their marketing mix.

Businesses rely on the power of mail marketing, including Door to Door to meet their objectives and effectively communicate with existing and potential customers. That’s why it's important to always deliver these valuable messages.

To celebrate and promote the value of letters, Marketreach is relaunching its Magic of Mail campaign. A bold, energetic, and disruptive marketing campaign that aims to get businesses excited about what mail can do them. Whether it’s grabbing customer attention, building trust or benefiting from the power of physical touch. Mail has it all.

Watch our Magic of Mail film here.

Here’s a taster of mail’s brilliance:

• Direct mail is unmissable! Getting 108 seconds of attention, on average, outperforming many other media
• Mail has the power to move people, 30% leads to consumers buying, donating, going online, or sharing it with someone
• Adding mail to the marketing mix can help businesses hit their targets
• Mail’s effectiveness can be effectively measured so that businesses can monitor the channel’s performance
• Mail is a highly personalised, one-to-one channel that can help to build relationships between businesses and their potential and existing customers
• Mail is physically irresistible, as 95% of it is engaged with
• Mail is a highly trusted channel
• Mail can open up a more sustainable marketing mix, as the paper it’s made from can be sourced from sustainably certified forests.

Look out for the campaign from 20 September across digital, direct mail, our customer website, royalmail.com, social media, YouTube and digital outdoor advertising in the London area. 

Are you ready to Unleash The Magic of Mail? Visit www.marketreach.co.uk/magic-of-mail