Six of the best
After coming seventh last year, Royal Mail has stepped up a spot to sixth place in YouGov’s ‘UK Best Brand Rankings’ list for 2020’s best-performing organisations according to their overall brand health.
2019 was the first time we entered the rankings. British brands with illustrious histories like Royal Mail have traditionally performed well in YouGov’s rankings, indicating that consumers retain affection for brands with long and rich histories.
Every year, YouGov’s UK Best Brand Rankings highlight the best performing brands based on the Index score from their BrandIndex, which continuously measures the public’s perception of hundreds of sectors and thousands of brands around the globe.
The rankings are drawn from interviews in Britain conducted between 1 October 2019 and 30 September 2020. Each day, consumers are asked their view on 1,500 brands in the UK, which allows YouGov to build a picture of how different brands are perceived by the general public through comparing Index scores – an average of a brand’s impression among consumers – on value, quality, reputation, satisfaction scores and whether people would recommend the brand.
The top 10 in the 2020 best brand rankings are:
1. John Lewis
2. Netflix
3. Visa
4. Marks & Spencer
5. Cadbury
6. Royal Mail
7. Ikea
8. Boots
9. Cathedral City
10. Samsung
Do you think we could have done better? Top five perhaps? Tell us why – email communications@royalmail.com with the top five qualities you love most about Royal Mail.
