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Heroes in our lives

A word of thanks can make a world of difference

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Hallmark Cards has partnered with Royal Mail to provide an opportunity to say thank you to workers across the UK.

Hallmark UK has announced today that it will give away half a million greeting cards to help show gratitude and appreciation for the ‘heroes in our lives.’

The family-owned business will give away card packs, containing three cards: one that reads ‘You are so amazing,’ one with an illustration of helping hands forming a heart shape, which reads: ‘What you do matters,’ and a Crayola card for kids to colour in, which reads: ‘Not all heroes wear capes.’

Royal Mail will be collecting the card packs from Hallmark on a daily basis from Tuesday 26 May. They will enter our network and we will deliver them for free. Hallmark will produce 170,000 of these packs, and when they are gone, they are gone! So, hurry - visit www.Hallmark.co.uk/careenough to sign up to receive your free pack of three gratitude cards, while stocks last.

Amanda Del Prete, managing director, Hallmark UK/ROI, said: ‘We’re inspired every day by the many heroes who are stepping up right now. These heroes are doctors, nurses, caretakers, postal service workers, teachers, supermarket workers, cleaners, caretakers, delivery/truck drivers and many more doing the jobs that are right now keeping the world going.

‘Each one of them deserves a huge thank you for everything they’re doing in these unprecedented times. We hope our half million card giveaway will allow people to show the gratitude we know many are feeling right now – and to ensure those receiving the cards know just how much they’re appreciated.’

The emotional significance of the written word during lockdown has been made clear by our latest study, which reveals that one in five (18 per cent) UK adults have been sending more letters and cards since the lockdown measures began. Nearly three quarters (74 per cent) of Britons also feel that writing letters has positive mental health benefits.

David Gold, director of public affairs and policy, said: ‘Handwritten cards and letters are a really powerful way of connecting and showing a special someone that you care; particularly during these difficult and sometimes isolating times.

‘Keeping the nation connected is of vital importance to us, so we’re delighted to partner with Hallmark for this initiative.’

A full list of FAQs about this campaign can be found here.