Rule of thumb(s)
Our ‘Thumbs Up’ social distancing campaign continues to drive significant press and broadcast coverage on top of massive social media engagement.
Colleagues across the UK have been inundated with thank you messages and pictures from children and customers expressing their gratitude for the incredible work you are doing keeping the country connected.
Press play to hear what our customers, both young and old, think about our amazing people and the invaluable service you continue to deliver throughout the present crisis.
We have asked customers to show their appreciation for colleagues by giving them a ‘thumbs up’ - from a safe two-metre distance - as they go about their rounds during the ongoing coronavirus pandemic.
The initiative is a simple way for customers to say thanks and stay connected with their local postmen and women, while respecting the Government’s social distancing rules.
The recommended safe distance measures a little more than the height of a Royal Mail postbox. Giving a thumbs up is also a handy reminder for customers not to reach out to try and take parcels direct from colleagues to ensure contact-free delivery.
Our people are at the heart of the communities in which they work. With the country observing Government advice to stay home, for many people, their local postman or woman may be one of the few friendly faces they see each day. The delivery of letters and parcels is an important way to keep connected for those who are unable to leave their home.
How to get involved
As well as giving their posties a friendly thumbs up when they see them, we are asking customers to share selfies with their thumbs up using the hashtag #ThumbsUpForYourPostie.
We are also encouraging children to put ‘thumbs up’ pictures in their front windows. Templates are available to download from royalmail.com. If children wish to get involved, we are encouraging them to be bold, creative and colourful with their creations to put a smile on the faces of posties and passers-by alike. Thumb print painting is highly encouraged!
