Capital gains
Central London is the UK’s Black Friday and Cyber Monday online shopping hotspot for 2019, according to our latest research.
Bargain hunters and office workers in Central London top the list of the UK’s most prolific shoppers in the biggest cyber shopping event of the year, followed by Kirkwall, Lerwick and Llandrindod Wells.
Black Friday is now widely regarded as the start of the Christmas shopping season in the UK. According to our latest Delivery Matters report, almost half of festive shoppers do most or all of their shopping online, with UK festive online shopping spend up 11% year on year. Home comforts, the ability to shop any time of the day and ease of comparing prices are all factors driving the trend to make purchases online at Christmas.
The top 10 online shopping hotspots are based on analysis of parcel delivery data between 26 November and 3 December and weighted against the number of delivery points. Items were accepted from online retailers and ecommerce businesses for delivery via our Tracked 24 and Tracked 48 services.
Online purchases made on Black Friday, Cyber Monday and beyond will continue to be distributed by retailers and delivered by Royal Mail over the coming days, depending on consumer preferences.
The data shows that parcel delivery at Christmas is just as important for our rural customers as it is for our city customers. In December 2018, we handled 164 million parcels, up 10% compared with the year before. We take the planning for the festive period very seriously and start preparing for the next year the moment the current one is over.
