It’s flowerful stuff

It’s now more than a year since we rolled out Later Acceptance Times (LATs) for our Tracked 24 product – and it continues to receive praise from customers, such as online flower retailer, Bloom & Wild.

With the way in which customers use technology today, ordering on mobiles and tablets, Bloom & Wild – the first customer who signed up – has seen a huge shift in buying patterns.

Watch the video to hear Bloom and Wild lead operations manager Henry Mower describe how LATs have seen them go from strength to strength.

‘Being able to tell customers “You can order up until 10pm and still get delivery tomorrow” has seen a big change in our order profile throughout the day and into the evenings,’ he said.

‘In the last six months or so, the percentage of customers ordering later into the evening for next-day delivery has been increasing. And it’s really given us an advantage over competitors who don’t offer such a late cut-off.’

New Royal Mail customers can now get 30% off when they order with Bloom & Wild. Use the discount code ROYALMAIL.