Firm believer

Warehouse membership company Costco has been working with Royal Mail for more than 15 years, with mailings forming a crucial part of its advertising strategy.

Sue Knowles, Costco Wholesale UK marketing and HR director, credits our Door to Door service for helping the company grow and reach new customers.

'Royal Mail takes care of all our campaign planning, and a lot of our research to find out which customers we should be targeting,' she said. 'We have been able to both identify new markets and to spread the word further in existing markets.

'I am a very firm believer that being able to hold something in your hand is much more powerful than an email or a poster. It makes a difference to have something that you can actually touch and feel.'

Sue believes Door to Door mail is a highly effective form of advertising for the company, offering a unique way of reaching customers.

'Door to Door is efficient and very cost effective,’ she said. ‘It sits in people’s homes and businesses for them to keep coming back to.

'Royal Mail has definitely helped our business grow. They have made our marketing more efficient by building a true partnership with our business.

'They took the time and made the effort to come in and truly understand our business and came up with bespoke projects that work for us.'