Listen up

You can now listen to the second episode of the Royal Mail podcast, highlighting findings from the latest instalment of our report on the UK Subscription Box Boom.

The second episode focuses on regional trends across the UK. Residents living in London, Wales and the North East are driving the growth of the UK’s subscription box market.

You can listen to the podcast in full below.

More than half (50.7%) of Londoners are signed up to at least one subscription box service. Welsh residents are signed up to the most subscription box services, an average of 4.3 per person. People living in the North East of England are also driving the growth of the market. More than a third (34.7%) of residents in the North East are signed up to a subscription box, with an average of 3.8 boxes per person.

Recipe box services are Londoners’ most popular subscription box with 20% signed up to one. Beauty boxes are the favourite for those in East Anglia and snacks and sweets for the South West and South East. Those living in the East Midlands are most likely to order a DVD subscription box service.

Almost all (98%) of those signed up to a subscription box service in Yorkshire and Humberside have purchased it for themselves, compared to only 78% of those in Wales. In London, 95% buy the subscription box service for themselves.

Those living in Northern Ireland are most likely to buy subscription boxes as a gift for someone else (55%). Residents from Wales are most likely (36.4%) to receive a subscription box service as a gift.

The full report on the UK Subscription Box Boom is set to launch later in the year.

The Royal Mail podcast is available from all major podcasting platforms. Be sure to subscribe today to receive every future episode as soon as they are made available.