Worker’s Choice

Royal Mail ranked in YouGov BrandIndex ‘Most Improved brand’ rankings

Royal Mail has been ranked at number 10 in the ‘Most Improved Brand in the UK 2018 Worker’s Choice Brand Rankings.’

To compile the rankings, the 1,330 brands tracked in the UK by YouGov BrandIndex were ranked using the ‘Reputation’ score, which asks respondents, ‘Which of the following brands would you be proud to work for?’ and ‘Which of the following brands would you be embarrassed to work for?’ 

The ‘Reputation Improvers’ chart ranks the brands with the highest increase in ‘Reputation’ comparing the scores for the 12 months ending 30 April 2018 and the 12 month period ending 30 April 2017.

The other most improved nine brands ranked alongside Royal Mail included: Netflix, Tui, Wonga, Thomas Cook, MoneySavingExpert, Bhs, Aldi, Samsung, and Deutsche Bank.

Group marketing director Ben Rhodes, said: ‘Royal Mail has long been regarded as one of the most trusted brands in the UK by the general public.

‘It is a real credit to our people, who embody the brand to our customers every day that we are now also included in the top 10 most improved brands to work for.

‘This recognises our leadership as a top employer in the UK delivery market.’

4 Jun 2018