21 November 2019
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Our mental health campaign

Our strategic partnership with Action for Children is one of the biggest corporate charity partnerships for mental health in the UK.

Our mental health campaign has the following key objectives:

Inform and support our colleagues, promoting increased awareness and better mental health

We will:

  • Deliver an awareness raising campaign for colleagues and customers to improve understanding of mental health;
  • Deliver internal communications showcasing positive mental health case studies and good practice examples;
  • Create thought-provoking films about mental health; and
  • Organise for our charity partners to visit our sites to give talks on mental health and encourage positive conversations.

In 2017-18, we have:

  • Created and released our short film 'Everyday People' to increase awareness and break down the stigma of mental health issues;
  • Distributed 85,000 pamphlets to employees with advice on how to get help with mental health problems: for themselves, their friends or their colleagues;
  • Our charity partners visited 27 sites during the year, and joined 24 team meetings to talk about mental health; and
  • Launched a compulsory mental health e-learning module for managers. By year-end, around 9,000 managers had completed the training.

Raise at least £2 million to enable Action for Children to help young people with mental health conditions

We will:

  • Aim to raise £2million – £1million from colleagues and £1million in matched giving from Royal Mail – to enable Action for Children to employ specialist youth workers to deliver face-to-face support sessions for 8,000 young people aged 13–19.This is to help prevent them from developing depression and other mental health problems.

In 2017-18, we have:

  • Been working across the business to identify a range of pro-bono consulting opportunities. Graham Davies, Director of Sales and Channels, became the new chair for Action for Children’s annual fundraising campaign, Byte Night. Our Mail Media team held training sessions with our three charity partners to give advice on using mail to grow support;
  • Placed four clients of our charity partners in work experience opportunities at Royal Mail; and
  • Provided 33 clients of our charity partners with paid employment at Christmas.

Use our nationwide presence and reach to drive awareness and reduce stigma around mental health problems

We will:

  • Share our mental health support and awareness-raising materials (films, toolkits etc) with business customers – in particular SMEs; and
  • Use our postmarks to deliver a mental health awareness campaign.

In 2017-18, we have:

  • Shared our short film 'Everyday People' with key business customers and all UK Members of Parliament to drive awareness of mental health issues;
  • Commissioned Bournemouth University to conduct research into the impacts of scam mail, including the emotional toll it takes on its victims; and
  • Begun using our 'Royal Mail proudly supports mental health' postmark. More than 480 million items have received this postmark, improving awareness across the country.

Leverage our supply chain to support our charity partners, raise awareness of mental health, and generate additional funds

We will:

  • Share the materials (communications, training kits, films etc) that we develop for our own people with our suppliers, for use by them within their organisations and across their networks; and
  • Leverage our supply chain to generate additional funds for our charity partner.

In 2017-18, we have:

  • Raised £220,000 for Action for Children through colleague fundraising, payroll giving and matched giving from Royal Mail; and
  • Launched The Blues Programme in schools. So far, 27 schools are registered to take part. More than 295 young people are currently participating in the programme. At year-end, more than 300 hours of support had been delivered.

Leverage our business and expertise to support our charity partners and their clients

We will:

  • Deliver a mentoring programme, placing our senior leaders with charity partners to provide pro bono consulting; and
  • Provide around 70 two-week work placements for people with mental health problems.

In 2017-18, we have:

  • Shared our 'Everyday People' film with around 730 of our key suppliers; and
  • Developed a range of materials for our own people, which we will review and share with suppliers during the second year of our charity partnership.