Customer viewpoint

‘For me, Royal Mail is reliable and simple to use – that’s all I need.’

The subscription box phenomenon only reared its head in the 21st century – today, the market has exploded.

According to Royal Mail’s new UK Subscription Box Market report, consumers in London, West Midlands and Northern Ireland are most likely to be signed up to subscription services.

Olivia Rufus, founder of subscription service, Curls Allowed, said her business really took off during lockdown when customers weren’t straightening their hair for work.

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27 Sep 2021