Boom boxes

Subscription box market in the UK expected to be worth £1.8 billion by 2025

The UK subscription box market is booming – and expected to be worth a whopping £1.8 
billion by 2025. 

And who doesn’t love the sound of the letterbox opening, followed by the thud of a treat landing on the doormat? 

So perhaps it’s no surprise that the popularity of letterboxable treats, luxuries and essentials has gone from strength to strength recently - more than doubling in size over the past three years.

The popularity of subscription boxes soared during the pandemic, in line with a general growth in e-commerce.  

Our research shows that 30% of UK shoppers are now signed up to at least one subscription box service, and between 2017 and 2020, spending on subscription boxes increased by an impressive 121%. 

Their appeal continues to be highest among younger shoppers, with 66% of 18-24 shoppers stating that they are signed up to at least one subscription box. 

Nick Landon, chief commercial officer, said: ‘At Royal Mail, we are perfectly placed to support subscription box businesses and their future growth, whatever stage their business is at. 
 
‘With the UK's largest "Feet on the Street" network of over 85,000 postmen and women, Royal Mail is playing a key role in keeping carbon emissions low. 

‘A large proportion of subscription items are sent in smaller boxes and so are ideally suited for low emission on-foot delivery by Royal Mail.’

We’ve spoken to some of our subscription box customers to find out what they think. Click the links below to read more.

The Beautiful Book Company

The Magic Ink Pot

30 Jun 2021