31 May 2020
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Our mental health campaign

Our strategic partnership with Action for Children is one of the biggest corporate charity partnerships for mental health in the UK.

Our mental health campaign has the following key objectives:

Inform and support our colleagues, promoting increased awareness and better mental health

We will:

  • Deliver an awareness raising campaign for colleagues and customers to improve understanding of mental health
  • Deliver internal communications showcasing positive mental health case studies and good practice examples
  • Create thought-provoking films about mental health.
  • Organise for our charity partners to visit our sites to give talks on mental health and encourage positive conversations.

In 2018-19, we have:

  • Trained a further 700 managers, mental health ambassadors and health and safety representatives with our Mental Health First Aid training course. To date we have trained 1,450 employees.
  • Recruited a further 80 mental health ambassadors, totalling 160 to date.
  • Added a question on mental health to our employee survey. 52% of employees believe Royal Mail provides support for those with mental health needs.
  • Approximately 900 managers have now completed our compulsory mental health e-learning module.
  • To mark Time to Talk day we worked with Mental Health UK to develop an awareness raising poster.

Raise at least £2 million to enable Action for Children to help young people with mental health conditions

We will:

  • Aim to raise £2million – £1million from colleagues and £1million in matched giving from Royal Mail – to enable Action for Children to deliver the Blues Programme designed to help prevent young people from developing depression and other mental health problems.

 In 2018-19, we have:

  • Raised £861,198 through employee fundraising, payroll giving and matched funding from Royal Mail, with a total of over £1 million to date.
  • Rolled out the Blues programme in 91 schools in 10 locations across the UK with 1,300 students taking part. 81% of students said they had increased confidence.

Use our nationwide presence and reach to drive awareness and reduce stigma around mental health problems

We will:

  • Share our mental health support and awareness-raising materials (films, toolkits etc) with business customers, particularly SMEs.
  • Use our postmarks to deliver a mental health awareness campaign and support other good causes using our postmarks.
  • Commission research to understand the prevalence of mental health issues among scam mail victims and champion cross-stakeholder action to protect these vulnerable groups.

In 2018-19, we have:

  • Used our 'Royal Mail proudly supports mental health' postmark for 168 days appearing on millions of items.
  • Supported a further 41 good causes with our postmarks such as NHS Blood and Organ Donation.

Leverage our supply chain to support our charity partners, raise awareness of mental health, and generate additional funds

We will:

  • Share the materials (communications, training kits, films etc) that we develop for our own people with our suppliers, for use by them within their organisations and across their networks; and
  • Leverage our supply chain to generate additional funds for our charity partner.

In 2018-19, we have:

  • Transferred £1.5 million of our apprenticeship levy to external partners and continue to work with the charity sector to identify other opportunities.

Leverage our business and expertise to support our charity partners and their clients

We will:

  • Deliver a mentoring programme, placing our senior leaders with charity partners to provide pro bono consulting; and
  • Provide around 70 two-week work placements for people with mental health problems.

In 2018-19, we have:

  • Shared our 'Everyday People' film with around 730 of our key suppliers; and

Developed a range of materials for our own people, which we will review and share with suppliers during the second year of our charity partnership.